APRIL 2023LIFE SCIENCES REVIEW6Generative AI is the new headway in life science marketing. Generative AI can help create high-quality content that is relevant, engaging, and tailored to the needs of specific target audiences. By analysing data and identifying patterns in patient behaviour, generative AI can help life sciences marketers create content that resonates with their audiences and inspires action.Adjacently, life sciences companies are also shifting toward user-generated content (UGC) to build customer trust. Reporting experiences of peers and potential buyers by creating online communities and incentivising product reviews effectively establishes a brand's identity. UGC helps customers relate to the company culture and build bonds.Driven by these shifts, the global life science market size is expected to reach $727 billion by 2025.To put the spotlight on other key developments, Life Sciences Review Europe illustrates how the life science marketing sector is significantly advancing with the latest innovations. This edition also features thought leadership articles from Dirk Otto, General Manager, Australia/New Zealand, Boehringer Ingelheim; Federico Piutti, Innovation Manager, Bormioli Pharma; and Lutz Bonacker, SVP and General Manager of Commercial Operations, Europe, CSL Behring. In this edition of Life Sciences Review Europe, we also bring to you the story of some of the life sciences marketing service companies in Europe. In the list, Mirko Medical Advertising Agency particularly stands out for its out-of-the-box creative advertisements while complying with regulatory and medical limited boundaries. It leverages patient handouts, interactive slides, brochures, podcasts, and chats to create successful advertising campaigns, and deliver information to medical professionals.Through the following pages, we aim to shine a light on the innovative trends and latest developments in the life sciences marketing space. We would like to know your thoughts.EDITORIALPatient-Centric Marketing Using Generative AI and User-Generated ContentCopyright © 2023 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Email:sales@lifesciencesreview.comeditor@lifesciencesreview.commarketing@lifesciencesreview.com April - 17 - 2023, Vol 04, Issue - 10 (ISSN 2831-8331) Published by ValleyMedia, Inc.To subscribe to Life Sciences ReviewVisit www.lifesciencesreview.com Editorial StaffAaron PierceCarolynn WaltersShirley FaithRussell ThomasVisualizersRonald DonovanDisclaimer: *Some of the Insights are based on our interviews with CIOs and CXOsJeremy WilliamsManaging Editoreditor@lifesciencesreview.comManaging EditorJeremy WilliamsHenry SmithClara Matthew
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