APRIL 2023LIFE SCIENCES REVIEW4CONTENTS12LAST WORDIN MY OPINION08An Open Innovation approach applied to the pharmaceutical industryFederico Piutti, Innovation Manager, Bormioli Pharma30Follow the PatientsDirk Otto, General Manager, Australia/New Zealand, Boehringer IngelheimCOVER STORYMIRKO MEDICAL ADVERTISING AGENCYBalancing Effectiveness and Compliance in Medical AdvertisingMIRKO VAN CAMPENHOUT, CEOPhoto courtesy : Carmen De Vos < Page 3 | Page 5 >