MARCH - APRIL 2022LIFE SCIENCES REVIEW8he role of pharmacists is changing as they are increasingly becoming the first line of defense for patients in need of answers regarding their treatment plans, medications and other health and wellness-related questions. Nowhere is this felt more acutely than in the independent community pharmacy, where close ties between the pharmacist and the patients they serve foster an even higher level of trust. Independent pharmacies are a vital source of personalized, high quality and cost-effective care for patients across the country. As the industry dynamics have changed over the last decade, independent pharmacists have also evolved, utilizing new sets of tools to continue to deliver their unique brand of care.Today, many independent pharmacists employ the same technologies utilized by e-commerce giants, such as Amazon and Walmart. In many regards, consumer technology is driving healthcare innovation as integrated platforms are being widely adopted by the pharmacy for back-end ordering purposes and customer and patient interactions. These technology-driven platforms are doing more than just creating efficiencies and conveniences, they allow pharmacists to allocate more time towards what they do best - helping patients get and stay healthy.In addition to handling patient and customer interactions, independent pharmacists are responsible for managing everything from front-end sales to back-end operational performance, including ordering and managing inventory. When consumer technologies are integrated into ordering platforms, such as AmerisourceBergen's ABC Order, pharmacists benefit from accelerated and simplified inventory management, which MAINTAINING A PATIENT-FOCUSED COMMUNITY PHARMACY WITH CONSUMER TECHNOLOGY By Dale Danilewitz, Executive Vice President & CIO, AmerisourceBergen [NYSE:ABC]IN MY OPINIONT
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